The track is seriously awesome. If you haven’t heard it yet, I highly recommend you do! (It released everywhere last Friday.)
Anyway, yesterday was day one. Of four. Which is quite a long shoot for an Australian music video. The reason we’re doing it over 4 days is the scale of our narrative, which necessitates some relatively far flung locations that will need time to capture.
The narrative section will be shot later in the week. Yesterday was all about L and his performance.
Performing for clips is always a strange process. When you go to a gig and watch someone perform live, while they’re usually playing a rehearsed set, that set evolves as they react to the crowd and the conditions around them. That’s where the energy and power of gigs comes from.
Not so with clips. We have to create that energy from scratch.
The very nature of filmmaking also works against us – multiple takes, different shot set ups, the craft of where your marks are and how you can move, keeping time with the various speed changes needed to film it successfully etc – these can all take their toll and sap the energy of the artist. Thus you lose that vital connection.
It’s even harder when it was as paired back as was yesterday – just L by himself with a small crew. No extras, no set, no anything else really. Somehow I had to find a way to make his performance connect.
This is one of the most vital parts of being a director. My job is to make sure that his performance is as vital as any gig, fits both the overarching concept and the narrative, and perhaps most importantly, feels truthful.
I do this by setting a very specific tone on set, which is light-hearted and fun, but also focussed and very very determined. We do not leave until we have the performance needed in the can. So we play the track loudly. We cheer him on; give him an audience to react to, even if all he sees is a camera lens and some lights burning his retinas. I make sure to hold him to the boundaries set for the clip – narrative notes, guides to his character and the physical space within which he could move – so that his performance fits everything else. And then I just let him go. Do his thing.
An artist like L makes it easy. He is the consummate performer – ready for anything and able to adapt to everything. It is always a pleasure to work with L and I’m proud to call him a friend.
Tags: advertising photographer, behind the scenes, clips, Director, emcee, fashion photographer, filmmaker, Filmmaking, hip hop, in studio, music video director, music videos, performance, photographer, portrait photographer, prepro, rap, rapper, studio, the process, TVC director