Promo on set 

  
Again diving back into the archives with this shot of 360 from 2011.

As both a photographer and director, I often shoot stills whilst also directing on set – this for instance was while we were shooting the clip for Boys Like You. Had very little time to grab the image though – about 5 minutes. 

The look was very ‘in’ at the time, and as the label was EMI, they wanted to stay on trend. Often, what that means in reality is to make something generic. Luckily, with an artist like 360, generic can’t happen because he’s so strong on camera. 

I still wish we could have done something more interesting with this image and his rather wonderful expression, but considering the constraints, happy with the result. 

And had a happy client. They used this shot on posters absolutely everywhere. 

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