Build right.

Louis Issac

Louis, aka Kid Fiction, is a mate from high school. A truly excellent musician and producer; Louis spent years recording other people’s work, waiting to get the stems from other people’s work, yet more recording then rerecording of other people’s work, and then inevitably waited a hell of a long time to get paid for said other people’s work.

While of course gigging and working on his own music as well.

That all got a little tiring.

So for the past year, he’s only been focusing on his own work. Writing, producing, playing, rewriting, reproducing, mixing, mastering etc etc it all builds up and builds up. You lose perspective.

Before we shot this portrait, he showed me something like 11 EP’s he’d put together. Would he release any of them?

Well, no. Perhaps one… Maybe.

This is a good thing. Louis’s trying to make some special.

In the technology world, the culture often seems to be ‘build the product quickly, ship it, then iron out the kinks later’.

But as creatives and artists, we rarely beta-test. We tend to build once.

And if we’re any good, we want to build right.

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