A wonderful lack of cynicism…


It’s interesting what this business does to us. Being a professional creative of any kind; whether designer, photographer, art director or creative entrepreneur is a recipe for cynicism. You field ridiculous requests, ridiculous pay offers, ridiculous working conditions and deal with ridiculous people. Of course, when those offers are the good ridiculous, it’s amazing. But often, they’re not.

Taryn Williams founded and runs one of the most respected model agencies in the country – Wink Models. And then, just because she needed to have less sleep, she decided to start a new, well, start up – theright.fit.

Running a modelling agency means that level of ridiculousness is exponentially higher… Taryn here has quite literally seen and heard it all.

So it’s so refreshing to see someone that’s not cynical. 

Cynicism in small quantities is vital – it layers your hopes with pragmatism, something that only really comes from weary experience. But in larger quantities, it becomes toxic. To be creative is to be open to our dreams and the beauty of the world around us, not looking around with suspicion.

How do you keep it at bay? Well, in Taryn’s case, it seems to be by always keeping it fun. But at the same time drawing strict boundaries. And always remembering, what we do is generally not fundamentally that important. We make beautiful things, but in the end, we don’t save lives or affect people’s livelihoods. 

I asked Taryn to think about the scope of what she does, her hopes and dreams, unfettered by cynicism, and this is the result.

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